Developing an effective strategy and investor presentation isn’t simply a matter of reading a book, or following a fill-in-the-blanks “recipe.” It calls on four strengths that, in our experience, are not often found in great abundance in any one person:
To assess what is really going on in the marketplace, even in a deceptively-complicated arena.
To see a path through all these complexities, then mapping it out in a winning strategy and plan.
Credibility and Confidence
To get this strategy and plan clearly and compellingly in words and financials that make sense.
Passion and Conviction
Like you, perhaps, we do a lot of things badly. (Ice skating and integral calculus and painting pictures come immediately to mind.) But the four business-planning tasks listed above are things we do VERY well in a double-team project with clients.
OUR “10,000 HOURS” OF BUSINESS-PLANNING EXPERIENCE
Since founder Doug Hedlund earned an MBA from Columbia University Graduate School of Business, he has developed some 480 business and marketing and promotional plans–in all kinds of product and service categories. Some were done for well-established companies. Others were done for new companies, new products, and new services. More than a few of these highly-professional business plans have helped clients raise the money they needed to grow into spectacularly profitable companies. For example, these strategies and plans have helped build dozens of Fortune-500 clients that include Kraft/General Foods, Shell Oil, Gallo Wine, Avon Products, and Bristol-Myers Squibb.
HOW DOUG HEDLUND LEARNED HIS STRATEGY-AND-PLANNING TRADE
Here’s some other information about managing director Doug Hedlund to help you make your all-important planning decision. The best person to develop a business strategy, business plan, and investor pitch Is You. No one knows your business better. No one cares more about it, either.
“A CEO’s Guide to Investor Pitches That Raise Capital”